Founded in Switzerland in 1918, Mido is today based in the town of Locle, in the heart of the Swiss Jura Mountains. Le name ‘Mido’ comes from the Spanish word ‘Yo mido’ which means ‘I measure’.
The Mido philosophy combines aesthetics, authenticity and functionality. Designs with simple clean lines, give Mido timepieces a resolutely timeless dimension. Advanced technical innovation, automatic movements known for their excellence, and high quality materials are the three pillars on which this unique expertise is based.